Over Chinese New Year, I returned to KL to meet up with friends and old colleagues for the festivities. One question that kept popping up was, “So, what do you do now?” That prompts me to go into a long spiel about how I’m working in digital marketing in Singapore. The next question would always be something like, “What is digital marketing exactly? Like what do you do in digital marketing?” What is Digital Marketing? Digital marketing encompasses a whole host of different products and services that cater to helping businesses get the most out of their online presence. It pairs traditional marketing techniques with technology and data. I won’t…